The Striking Collection | GloFish® Fluorescent Fish

Mr. Chili Sustainability Alliance

Our Commitment to Creating a Better Tomorrow

You Can Feel Good About Animals with the Mr. Chili Sustainability Alliance Seal

Our goal is to provide a full range of animals from exceptional partners that share in the mission that aquarists should have the opportunity to have and care for animals that are captive-bred or aquacultured, come from facilities that have best-in-class husbandry practices and the animals are independent of wild populations. To solidify our commitment, 2% of the net proceeds of all animals purchased on Bulk Reef Supply will be donated to organizations that are dedicated to coral conservation, like The Florida Aquarium.

This is our commitment to help ensure the future of the aquarium hobby as well as build on the synergy between hobby aquatics and the natural reef environment. 

All animals that receive the Badge of Certification:

1. Are Captive Bred and Raised:

• We prioritize sourcing aquatic livestock that are captive-bred or raised in aquaculture facilities. These practices reduce the impact on wild populations, promote biodiversity, and support sustainable ecosystems.
• We work exclusively with suppliers who adhere to high standards of captive breeding, ensuring that all aquatic animals are raised healthy and in acceptable conditions for animal well being.

2. Are Healthy and Disease Free:

• Ensure all animals undergo rigorous health checks before shipping to customers.
• Partner with suppliers who follow strict biosecurity measures to prevent the spread of diseases.

3. Humane Treatment

• Advocate for the humane treatment of all animals throughout their lifecycle.
• Require suppliers to provide environments that meet the natural behavioral and physiological needs of the species.
• Reject any practices that cause unnecessary stress, injury, or harm to animals.

4. Safe and Adequate Shipping:

• Ensure that all shipping methods are safe and that the animals are shipped directly to you with exceptional care from our partners to minimize stress.
• Use packaging materials that provide ample space and oxygen, sent by the fastest delivery methods available and only ship Monday through Thursday to minimize time in transit.
• Work with shipping companies that have proven track records for handling live animals responsibly and humanely.

5. Supporting the Customers' Success with Support and Education:

• Provide customers with accurate, comprehensive information on the care requirements of their new animals. This includes water quality, diet, tank mates, and habitat needs.
• Offer ongoing support to customers, ensuring they have the resources and knowledge to maintain the health and well-being of their animals over the long term.
• Ensure our customers are aware of acclimation best practices to ensure they best introduce their animals to their new environment.

6. You’re Part of Giving Back to Organizations Who Protect Aquatic Ecosystems With Us:

• 2% of net proceeds of all animals purchased on Bulk Reef Supply will be donated to organizations that serve to protect and conserve coral conservation and other marine wildlife, like The Florida Aquarium.
• Additionally, through a variety of programs, we proudly donate to these organizations throughout the year by providing them with the products they need to be successful in their research and restoration efforts and through monetary contributions.